Consumer VoIP Featured Article
July 18, 2008
EXPN and MediaFLO Bring X Games 14 to AT&T and Verizon Wireless
Providing live X Games 14 coverage, interviews, behind-the-scenes footage, highlights of X Games 13 and more, ESPN (News - Alert) and MediaFLO USA have partnered to bring action sports fans the thrills and spills of X Games 14.
MediaFLO USA and ESPN will offer EXPN, a dedicated X Games video channel that will run 24/7 to celebrate this year's event.
Providing fans the opportunity to catch up on any events they may have missed during the day, X Games’ events will also be re-aired overnight. Also, in the weeks before and after X Games 14, the EXPN channel will feature “Best of the X Games” programming. It will start with replays and analysis of previous X Games and end with highlights of X Games 14.
During the event, ESPN and MediaFLO USA will air a combined 31 hours of live X Games 14 coverage. The fans of action sports can now watch the BMX Freestyle, Moto X, skateboard and rally car racing events live on their mobile phones along with additional ESPN-produced segments.
AT&T Mobile TV subscribers with FLO and Verizon (News - Alert) Wireless V CAST Mobile TV users will also get lineup of primetime, news, entertainment and children's content from leading entertainment brands such as CBS, CBS College Sports, CBS News, Comedy Central, ESPN, FOX, FOX News, FOX Sports, MTV, NBC 2GO, NBC, NBC Sports, NBC News, CNBC, MSNBC, NickToons and Nickelodeon. Recent programming highlights consist of “CSI” (CBS Mobile), “The Hills” and “Real World: Hollywood Season 20” (MTV), “Bones” (FOX Mobile), NBC's “30 Rock” and more.
“The X Games are among the more exciting events of the year for action sports fans,” said Jonathan Barzilay, senior vice president of programming and advertising for MediaFLO USA. “Our mobile TV service - and the dedicated EXPN channel - will bring this amazing event to life for viewers who want to take their favorite sports with them throughout the day.”
Raju Shanbhag is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page
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