Vringo (News - Alert) Channels claims that it has introduced the world’s first ever video ringtone channel service. As an attraction, themes of Obama and McCain video channels are released just in time for the presidential election.

 

The company has stated that they have taken mobile personalization to the next level and now mobile users can have a dynamic ringtone experience by customizing their phones by subscribing to a feed of video ringtones updated on either a daily or weekly basis.

 

Vringo claims that it is making mobile Personalization 2.0 a reality by enabling users to experience rich media ringtones on a wide variety of mobile devices and for the first time to share that media with others within a community. Vringo is backed by Warburg Pincus and by private investors.

 

“Video ringtones are a cool way to personalize your phone, but it’s much cooler to get new Vringos daily without having to work at it, especially if you’re a political junkie like me who loves to see the greatest show on earth—the U.S. presidential election—up close on your mobile phone,” said Jon Medved, founder and CEO of Vringo.

 

Vringo has introduced an initial group of four free Vringo channels, Obama and McCain, as well as special Chill and Animation channels. Vringo explained that users can participate in any of the candidate’s campaign by subscribing to their video channels ripped out from the latest news, commercials, events, speeches and choice campaign moments.

 

According to the company, the process of subscription has been simplified. Users can get to themed channels and receive fresh and exciting new content automatically rather than the tiring way of selecting, downloading and installing clips every time they wanted to change their video ringtones.

 

Vringo states that the reason for adding the Chill and Animation channel is to bring “coolness” in these crazy times to users through the Chill channel. Users can also laugh with the Animation channel even if their candidate is losing.

 

These four Vringo channels are just the first blast of this innovative service that allows mobile phone users to receive a new video ringtone either weekly or everyday, for free. The company said that they will be launching dozens of new channels over the next few months, and soon users will be allowed to create their own Vringo channels.

 

The channels are offered free on a global basis and available on data-capable mobile phones. Users must provide their mobile numbers to download the Vringo application or video ringtones directly to their mobile devices. Standard carrier data charges apply.