Bharti-Airtel (News - Alert), one of India’s mobile services providers, reportedly has selected envIOWorks platform to power Hello Tunes Manager.

 

EnvIO and Airtel released the Hello Tunes Manager in a “soft launch” in the second quarter of 2008 and say they’ve seen exponential growth in service usage, propelled entirely by the viral effect of social marketing.

 

Hello Tunes Manager builds a social marketplace around Airtel’s Hello Tunes ringback tone service. Users can instantly find out what tune they just heard or review a history of recently-heard tunes, and send ratings, comments and requests to their friends. With Hello Tunes Manager, users can search the Hello Tunes catalog to find the latest choices, receive recommendations from their friends or new tune promotions from the envIOWorks platform.

 

“Our Hello Tunes service lets our subscribers create and experience a personalized calling experience for their friends – their social community” said Sanjay Gupta, chief marketing officer of Mobile Services at Bharti Airtel (News - Alert). “Music in its various forms, genres strikes a universal chord with mobile users and envIO’s Hello Tunes Manager fits in with the vision of recognizing and leveraging the power of innovative mobile content as the right catalyst for social marketing. The service will enrich user experience of Hello Tunes, giving a whole new dimension to the way they engage with near and dear ones. We’re seeing this increase both service usage and content consumption.”

 

Bharti Airtel Limited, a group company of Bharti Enterprises, is one of India’s integrated telecom services provider with an aggregate of 75 million customers.

 

Bharti Airtel is structured into three strategic business units – Mobile services, Telemedia services and Enterprise services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles.

 

The telemedia business provides broadband and telephone services in 94 cities and is foraying into the IPTV (News - Alert) and DTH segments. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers.

 

All the services are provided under the Airtel brand. Airtel’s high-speed fiber optic network currently covers all the major cities in the country. The company has two international landing stations in Chennai that connect two submarine cable systems – i2i to Singapore and SEA-ME-WE-4 to Europe.

 

“We believe our success at Airtel is an excellent validation of our vision” said Prakash Iyer, founder and chief executive officer of envIO networks. “Mobile content is inherently social, and mobile users want a social experience around this content. Our platform delivers this, and unleashes the power of social marketing to accelerate discovery and consumption of all types of mobile content.”

 

EnvIO networks, Inc. uses its envIOWorks platform to enable social marketing of any type of mobile content through mobile and social networks.