i2Telecom (News - Alert) International has expanded its team with the addition of mobile industry veteran Tom Murphy who joins the company’s Advisory Board.

While the Georgia –based company has been pushing forward innovation with patented high-quality mobile applications products and services, it has at the same time been expanding its footprint. And with that growth comes the need to add more top quality industry insiders to advance the company’s goals, according to Paul Arena, chairman and chief executive officer of i2Telecom.

 

“His experience and enthusiasm should prove invaluable in our efforts to design basic and premium services that can attract and retain customers as we move forward with the creation of an entirely new category of cost-effective global telecommunications,” said Arena.

 

Murphy served in a variety of management positions during a 22-year career with Sprint (News - Alert) and held the position of vice president of Consumer Sales and Sales Operations before retiring from the wireless telecom giant in 2001.

 

His experience there should pay great dividends for i2 Telecom as the company tries to cash in on recent successes including receiving INTERNET TELEPHONY magazine’s Product of the Year Award and a featured spot on MSNBC about the their breakthrough MyGlobalTalk technology.

 

MyGlobalTalk is expected to make the digital-quality cellular VoIP application available to Blackberry and Windows mobile users.

 

At Sprint, Murphy was responsible for all consumer sales operations for the Sprint National Consumer Organization, including Sprint’s Sales Centers and all vendor operations for both Voice Services and Broadband products. His management team was accountable for full operational functionality, systems, dialers, call routing/delivery, reporting, etc.

In addition, he directed Marketing Operations in providing full support for new product introductions, customer fulfillment and inventory management. Murphy’s responsibilities included an $80 million-plus annual expense budget, two million new accounts annually, and $1.8 billion in yearly revenue.

 

“Tom has a wealth of knowledge regarding the psycho-graphics of consumers when it comes to mobile telecommunications marketing and service,” said Arena.

 

From December 2001 through January 2006, Murphy was the president and chief executive officer of DEM, LLC, a consulting and marketing organization that specialized in helping start-up and other companies define and implement business development plans, sales and marketing strategies, and efficient distribution models. His clients included Global Velocity, Anthony Robbins and Companies and DST Output (News - Alert), among others. His more than 20 years of sales management experience allowed client companies to re-engineer sales teams, more effectively recruit talent, re-design compensation programs and incentive models, and align sales goals with corporate strategic objectives.

 

“After 22 years in the wireless space, I am extremely impressed with the opportunity that i2Telecom’s MyGlobalTalk service represents for consumers and businesses that utilize long-distance communications in their daily activities,” said Murphy. “The Company’s ability to substantially reduce customers’ telecommunications costs, in a manner that is seamless to the user, opens the door to large market opportunities heretofore untapped by the competition. I look forward to working with i2Telecom in exploiting these opportunities in coming years.”

 

Murphy is currently president of Prairie Marketing Group that provides a variety of services, including business modeling, market analysis, and sales.

 

He has also served on the boards of directors of the Hand to Hand Non Profit Organization, the American Heart Association and the American Diabetes Association.