SinglePoint, a provider of mobile interactivity and advertising, today introduced SingleBrand Ad Marketplace, the first real-time mobile advertising marketplace for SMS and MMS ad campaigns produced by well known interactive TV shows on major networks, such as CBS, NBC Universal, Viacom (News - Alert), and others.

 

By using the Web, SingleBrand Ad Marketplace enables advertisers and brands to easily browse available inventory, purchase ads, submit creative and monitor campaign results.

 

As part of the SingleBrand Advertising Platform, the new Ad Marketplace displays a complete onscreen inventory of scheduled mobile messaging campaigns by each TV show. With SinglePoint’s targeting technology, advertisers are able to further target viewers based on their demographic, geographic, behavioral, and psychographic criteria.

 

SinglePoint explains that time and location-sensitive campaigns are also possible with the SingleBrand Advertising Platform.

 

In addition, publishers (networks and show producers) benefit from the ability to fully display their mobile ad inventory in one location to maximize their use of inventory and competitive pricing.

 

To use the SingleBrand Advertising Platform, advertisers login to the Web-based Ad Marketplace to view available inventory, pricing and demographic reach. Once these selections are made and the advertising is uploaded with associated preferences, this information is sent to the publisher in real-time for viewing and approval.

 

Publishers can login to the Ad Marketplace to list new inventory or review pending inventory purchases, and to accept or reject requests for advertising. Once advertisements are approved, they are queued for serving into the scheduled campaigns.

 

When the ad campaigns become active, advertisers and publishers can view real-time performance metrics, such as impressions served, response rates and revenue earned.

 

"SingleBrand Ad Marketplace represents a milestone in mobile advertising," said Rich Begert, president and CEO of SinglePoint. "Brands and advertisers can now directly access this unique, highly targeted inventory in real-time for an efficient and cost-effective marketplace experience. Within the month of September alone we served close to 5 million ad eligible text messages."

 

By using the SingleBrand Advertising Platform, comprised of the Ad-Insertion Platform and Ad Marketplace, advertisers can easily purchase inventory and submit ads to be directly inserted into TV-originated mobile messaging campaigns quickly and easily. The types of ad formats that can be used include text and multimedia messages (SMS and MMS), enabling direct response campaigns such as click-to-call, click-to-link, and click-to-SMS. SingleBrand Ad Marketplace is integrated with the SinglePoint product suite which supports applications such as ticketing/coupons, video streaming and content download, but can also be customized and integrated with third-party campaign creation and advertiser management solutions.

 

SinglePoint provides media interactivity and mobile advertising to more than 260 million North American wireless subscribers. Powering 84 percent of television to mobile interactivity in North America today with over 60 million television-driven iTV transactions processed in the last six months, SinglePoint works in partnership with entertainment, media companies, brand managers, advertising agencies and mobile networks.

 

SinglePoint offers a full suite of services that make it fast and easy to create, launch and manage mobile driven interactive TV campaigns and standalone nationwide campaigns. The full suite of offered services include TV/Web/radio voting and polling, text2screen, text and multimedia message ad insertion, advertising video overlay, ticketing/coupons, video streaming and download, billing, reporting and analytics.