NeuStar (News - Alert) and Turkcell, a mobile network operator in Europe, will jointly launch the Windows Live Messenger mobile instant messaging service to Turkcell’s 35.1 million mobile subscribers.

 

By using NeuStar’s powerful Mobile Messaging Gateway solution, Turkcell (News - Alert), a longtime NeuStar customer, will bring Windows Live Messenger to its subscribers. Turkcell will continue offering its own-community mobile IM service, which is powered by NeuStar’s Instant Messaging Service Center, said the company’s officials.

 

Turkcell says its subscribers will enjoy all the functionality of Windows Live Messenger on their mobile phones through a simple login function and instant access to their buddy lists and presence information. The functionality is available through PCs and mobile units, according to the company.

 

Burak Ertas, head of the Consumer Services Division at Turkcell, said that the business relationship with NeuStar has enabled his company to offer two complementary mobile IM services. He said that NeuStar built a close working relationship with their team from day one, and that has helped to shape their service.

 

“We are delighted to have partnered with NeuStar again to launch Windows Live Messenger, which gives our users further mobile IM choices,” Ertas said.

 

Turkcell’s customers have embraced the new opportunities for communication that IM brings to the mobile phone, according to Allen Scott, general manager of NeuStar NGM. Scott said that NeuStar has worked on the original Turkcell Messenger service, and is pleased to have been responsible for the deployment of Windows Live Messenger, giving Turkcell’s subscribers further choice.

 

Scott said that NeuStar has no doubts that mobile IM will prove to be important for Turkcell as they strengthen their position as Turkey’s leading mobile communications provider and continues to innovate in this field.