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November 14, 2008

Optimus and BroadSoft Combine Mobile Service with Online Social Networking


By Nitya Prashant
BroadSoft, a provider of voice over IP (VoIP) application software, has announced that Optimus Telecomunicações, S.A., a Portugal-based GSM/UMTS (News - Alert) mobile operator, has chosen BroadSoft's BroadWorks VoIP application platform to deliver a new residential VoIP offering.




Combining mobile services with a Web-based social networking feature, the new service is targeting young, active consumers across Portugal, the company said. Subscribers of the residential service can join an Optimus online community called TAG to access additional features, including presence over IM, with unlimited usage.


Paulo Plácido, Optimus's core and services engineering director, points out that Optimus has successfully deployed BroadWorks to offer voice services to enterprises.


"With the range of features that BroadWorks enables us to offer, we believe this is a service that younger consumers especially find compelling,” Plácido explained.


Optimus had launched Optimus TAG Community service in April and has already attracted a large subscriber base.


Optimus has developed a Web phone that extends the subscriber's service to a PC while keeping the same customer identity. With this service, subscribers can use the same phone number for both the mobile and the Web phone.


According to BroadSoft, features available to subscribers who send or receive calls on the Web phone, include instant messaging; Short Message Service (SMS); Multimedia Messaging Service (MMS); video calling; voicemails; and IM received simultaneously on both devices. The service also gives subscribers the ability to import contacts from Microsoft (News - Alert) Outlook.


"This innovative offering by Optimus resonates with younger users by incorporating the mobile phone with additional features that are made available with a webphone," said Mike Wilkinson, BroadSoft's director of marketing for the Europe, Middle East and Africa region.


Wilkinson added that with the carrier-grade BroadWorks voice solutions, BroadSoft was able to help the industry and specifically Optimus benefit from Web 2.0 innovation.


According to company sources, the solutions for the Optimus service are Session Initiation Protocol (SIP)-based over IP Multimedia Subsystem (News - Alert) (IMS) architecture. The BroadWorks platform is compliant with both IMS and the SIPconnect standard.


BroadSoft creates VoIP application software that enables telecommunications service providers to offer advanced calling features to enterprise and residential customers.


The BroadWorks platform has a variety of VoIP applications, including Hosted Unified Communications (News - Alert), Mobile PBX, Business Trunking and residential broadband services fully integrated into a single VoIP application platform.


Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Fixed Service Strategies for Mobile Network Operators, brought to you by Comverse (News - Alert).

Nitya Prashant is a contributing editor for TMCnet. To read more of Nitya's articles, please visit her columnist page.

Edited by Michelle Robart


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