Providing local mobile search and advertising solutions, Call Genie today revealed that Yell, an international directories business, has selected the Call Genie (News - Alert) ADvantage Mobile Ad Management Solution for its UK telephone-based information service, known as 118 24 7.

 

Yell selected Call Genie based on its knowledge of core technology and its experience in delivering local and mobile search and advertising solutions to companies in the UK, Europe and North America.

 

With this new partnership, Call Genie will provide Yell with its CG ADvantage Ad Management system, which offers inventory price management, inventory forecasting, field-based campaign proposal generation, auto-campaign creation, reporting and final invoicing.

 

The CG Advantage Ad Management system will allow Yell to effectively manage its 118 24 7 ad inventory in a way that enables product packaging to be defined based on UK region and advertising classification.

 

Yell sales consultants will also be able to create real-time proposals, based on the available advertising inventory.

 

"Call Genie's ADvantage products allow Yell to effectively create, package, sell, and bill for a new line of 118 24 7 advertising campaigns," said Mike Durance (News - Alert), CEO of Call Genie. "This capability will allow Yell to further define its product packaging uniquely around geographic boundaries as well as provide real time quotations based on the available advertising inventory."

 

"Yell's comprehensive product offering in the UK includes print, web and mobile products that quickly and effectively enable consumers to access information when they want it, where they want it," added Mark Canon (News - Alert), Yell's UK president of new media. "Call Genie's ADvantage products significantly enhance our existing SMS service by providing Yell sales consultants with a complete set of tools in order for them to create tailor made, measurable 118 24 7 packages for our advertisers."

 

The Call Genie ADvantage server is a strong, Internet-class ad server, specifically designed to handle the unique characteristics of phone-based ad inventory and local ad campaign targeting. T

 

In addition, the ADvantage server supports a wide range of ad types including audio, SMS text, mobile banners, sponsored mobile local search results, priority placement and enhanced listings. ADvantage is unlike standard Internet ad servers in that it leverages the unique "time and place of need" targeting ability provided by phone-based services. This capability, combined with user action tracking gives advertisers unmatched visibility into their advertising campaigns’ performance.

 

Call Genie is a global provider of local mobile search and advertising solutions that connect ready to transact consumers directly with local merchants for local directory businesses, directory assistance services and local media publishers. Call Genie solutions are currently used in 13 countries around the world.

 

The company has received numerous awards, including the Excellence in Integrated Ad Management award by the Pelorus Group, the Yellow Page Association Industry Excellence Award for Marketing Innovation, the Whitaker Innovation Award, and the 118 Tracker Award for both Technology Innovation in the UK. Call Genie’s was most recently recognized for its Outstanding Contribution to the Industry.

 

A telephone-based information service, 118 24 7 provides in-depth, up-to-date classified business information, business and residential listings, 24 hours a day, seven days a week. It also offers essential business information such as opening hours, location details, prices and special offers or even film times and summaries.

 

118 24 7 is provided by Yell, an international directories business operating in classified advertising markets in the UK, U.S., Spain and Latin America through printed, online and telephone-based media. Yell's principal brands include: in the UK, Yellow Pages, Yell.com and 118 24 7; in the US, Yellow Book and Yellowbook.com; and in Spain, Paginas Amarillas and PaginasAmarillas.es.